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Analysis Paralysis: The Paradox of Choice

AJ Keller
By AJ Keller on July 14, 2023
Analysis Paralysis

What happens when you’re given too many options?

Variety is the spice of life, we all know this.

But we often sully variety with our indecisiveness. Just because you have 10 things to choose from doesn’t mean it should take 10 hours to figure it out.

Of course, this way of thinking applies to life in general. Did you pick the right job? We’re never sure. Are you living in the right city? Who knows. Should you really have chosen that car, or was another one more in line with your lifestyle? It’s an endless tirade against certainty.

In fact, as you’re reading this right now, there are thousands of people out there still choosing what to watch on Netflix — and they’ve been staring at the screen for the past 30 minutes.

It’s this analysis paralysis that separates the sayers from the doers. And it represents a crucial paradox: When you have too many choices, you spend too much time undecided. This indecisiveness is itself a choice — and it’s not the right one.

What exactly is “Analysis Paralysis”?

Analysis paralysis is a state of overthinking and indecision caused by an excess of choices. When faced with numerous options, our brains tend to go into overdrive, meticulously analyzing each alternative and its potential consequences. As a result, we become trapped in a never-ending cycle of weighing pros and cons, fearing making the wrong decision, and ultimately procrastinating or avoiding making any choice at all.

the doors of choice and opportunity

The ramifications of analysis paralysis are far-reaching. It can lead to missed opportunities, stagnation, and a general sense of dissatisfaction with our lives. The inability to make decisions can hinder personal growth, impact relationships, and hinder progress in both personal and professional spheres. The consequences can be particularly detrimental when it comes to decision-making in fields that require timely action, such as business or entrepreneurship.

To give you a real life example, consider the “gym rats”.

I like the gym. I’m not sure it always likes me back, but I don’t worry about that too much. The gym is interesting because it’s something that has been around for centuries — highlighting humanity’s deep seated need to work out our muscles. In fact, renowned philosopher Plato believed in the harmony of the body and soul, emphasizing the importance of physical fitness and intellectual development as complementary pursuits. In other words, it’s no fun being all brains and no brawn.

But perhaps the most interesting thing about the gym is that gym goers transform themselves into better versions of themselves without all the anxious overthinking or analysis paralysis that pervades so much of our lives.

Of course, we all know gym-bros who obsess over their gym-bro-ness. That’s not what I’m talking about. My point is if someone wants to change, then over a few months to a few years at the gym — they can transform themselves slowly into an athlete without ever having to worry about every single factor that is required to be the most athletic.

The gym is a space that represents one good decision: either go, or don’t.

In fact, there’s an element of surprise that shows up when a person realizes suddenly that they have transformed themselves after a long period of slow work. It doesn’t happen overnight, but it happens everyday by making one decision and sticking to it — otherwise known as consistency.

Imagine a gym-goer who avidly watches fitness tutorials on YouTube, attends various fitness classes, tries out every exercise machine at least once, and appears to be doing all the right things on the surface. However, they constantly jump from one fitness endeavor to another, resembling a racquetball bouncing around during a gym class. This lack of focus prevents them from achieving the desired results. It simply doesn’t work.

That’s why for those who want to change their lives for the better, the gym offers a focused path; don’t overcomplicate it, pick one transformative thing, and do it until it changes you. Stop worrying about all the other choices you have to make. Just do it. The results always follow.

It works because you can’t think yourself into success. You have to act your way into it. Taking action transforms a person silently, unlike the anxious self-monitoring and overthinking that happens when you try to consider a million things at once.

A Simple Exercise To Overcome Analysis Paralysis

Most traits we want to change have one or two simple actions at their core. Instead of “how can I stop being so messy and disorganized” just start cleaning. Start somewhere small. Pick one thing up, and then another, and so on. By the end of it, you’ll have a tidy space.

Finding that core action can free up all that scattered mental energy. Once you identify the core action, simply engage in it frequently, at your own pace — and let go of excessive concerns about everything else.

You can implement this many ways, but I use this approach:

    1. Pick your action. Make it narrow; a broad action like “clean my space” won’t work. A narrow action like “clean something around me” will.

    2. Pick a large but achievable number, like a hundred — one that will take you a few months to reach. For example, 100 days of squats/pushups/[enter your thing here, it doesn’t matter]. Doing your core action just once everyday will give you results.

    3. Do the core action as many times per day as seems reasonable. Push yourself, but not so hard as to fail the next day.

The Magic Follows…

It’s impossible to reach big numbers without something inside of you shifting for the better.

For example, say you want to become organized. Reframe it: File one thousand things.

As your tally gets bigger, your resistance to small acts of organization will drop. You might even start scanning your surroundings for opportunities to organize more. You will develop opinions on organizing things well. You will identify frustrating barriers and figure out how to overcome them. On the flip side, if you fall into an unproductive loop, repeating the same tasks, you will notice in a hurry.

Once all the obvious things have been organized, you’ll reach a critical point. From here, you can start to expand your radius of responsibility. This, we call growth.

Months into your organizing skills, someone might comment on how you manage to keep everything so put together — and with that one comment, you will realize that you have changed.

So where am I going with this?

In this world, it’s actions over abstractions. You can pine and pontificate, but you get nowhere without practice.

In today’s fast-paced world, we’re always bombarded with an overwhelming array of choices. From picking a restaurant for dinner to selecting a career path or even deciding which toothpaste to buy, our lives are filled with an abundance of options. While having these choices can be empowering or even privileged — there’s always a point where the sheer number of possibilities becomes paralyzing.

And in an era where technological advancements continually provide us with more options, finding a way to navigate the sea of choices becomes increasingly difficult.

But if one thing has helped me cut through life’s noise, it’s The Crown.

Sure, it’s created to help people shift into focus. But it’s so much more than that.

How The Crown Can Help You Stay Consistent

Everyday, I make the conscious choice to wear The Crown. I put it on for a certain amount of minutes. It helps me focus. And then I start my work or my walk. Either way, it allows me to focus on one thing at a time, and it allows me to do this every day.

By wearing the Crown, users like myself are encouraged to commit to their choice and concentrate on the task at hand, reducing the tendency to get caught in an endless loop of indecision.

It allows people to break free from the shackles of analysis paralysis. Our signature device offers a tangible solution to the overwhelming burden of choice, allowing its users to make decisions confidently and without the fear of missing out on better alternatives. It promotes a sense of agency, encouraging individuals to take control of their decision-making process and embrace the consequences of their choices.

In a world where choices seem limitless, analysis paralysis can impede our progress and hinder our ability to live fulfilling lives. The Crown offers a promising solution, providing a practical means to break free from the clutches of indecision and embrace the power of choice.

It’s simple

By leveraging our innovative wearable, individuals can find focus, make decisions confidently, and navigate the complex landscape of options with greater ease. It is a step towards reclaiming our agency and making choices that align with our goals and values.


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